Tell us about your goals.
We'll propose the solutions.
[Customers]
Estover
Ganttic
Avrame
Stokker
Sunlines
Softmed
Maxima
NP Autod
Europark
Samsung
Creditstar
Karl Bilder
CV-Online
Toidupank
'Let's Do It!'
Redcurrant
Tahe Wood
Eesti Sohva
GLOG home
Benu Apteek
SOS Lasteküla
Olympic Casino
Ekspress Meedia
Eesti Firmaspordi Liit
Telliskivi Loomelinnak
The National Institute for Health Development
Estover
Ganttic
Avrame
Stokker
Sunlines
Softmed
Maxima
NP Autod
Europark
Samsung
Creditstar
Karl Bilder
CV-Online
Toidupank
'Let's Do It!'
Redcurrant
Tahe Wood
Eesti Sohva
GLOG home
Benu Apteek
SOS Lasteküla
Olympic Casino
Ekspress Meedia
Eesti Firmaspordi Liit
Telliskivi Loomelinnak
The National Institute for Health Development
[Case studies]
Avrame
Goal
Avrame is an Estonian company that designs and sells sets and kits for A-frames.
The backbone of their sales processes is email marketing.
Since we are dealing with an international business, where the number of queries per day can reach up to a couple of hundred, Avrame needed an automated solution to deal with all the incoming emails, while the salesmen could focus on sales, not just replying to emails.
In addition, Avrame was interested in getting noticed in the international media.
Avrame is an Estonian company that designs and sells sets and kits for A-frames.
The backbone of their sales processes is email marketing.
Since we are dealing with an international business, where the number of queries per day can reach up to a couple of hundred, Avrame needed an automated solution to deal with all the incoming emails, while the salesmen could focus on sales, not just replying to emails.
In addition, Avrame was interested in getting noticed in the international media.
Solution
We analysed the existing emails and their content, set up a logic and implemented it,
selecting from the incoming emails those, for which the likelyhood of conversion -
a discussion leading to an actual sale - was the highest.
In addition we created content to pitch for the international media.
We analysed the existing emails and their content, set up a logic and implemented it,
selecting from the incoming emails those, for which the likelyhood of conversion -
a discussion leading to an actual sale - was the highest.
In addition we created content to pitch for the international media.
Result
While the number of incoming emails is showing an increasing trend, the automation logic put in place by H/G is working nicely, helping the salesmen focus on emails that show most promise of converting into an actual sale.
While the number of incoming emails is showing an increasing trend, the automation logic put in place by H/G is working nicely, helping the salesmen focus on emails that show most promise of converting into an actual sale.
Telliskivi Creative City
Goal
Telliskivi Creative City - one of the most popular events venues in Tallinn - was
interested that the Street Food Festival and the Street Performers' Festival 'Tadaa!' would get covered by the local and international media.
Telliskivi Creative City - one of the most popular events venues in Tallinn - was
interested that the Street Food Festival and the Street Performers' Festival 'Tadaa!' would get covered by the local and international media.
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Solution
Our actions resulted in getting covered in the Estonian Public Broadcast's morning programme as well as in Delfi - the most popular news site in the country.
On an international scale, the event was covered by Visit Estonia on their Facebook pages in Finnish, Latvian, Russian, Norwegian and - of course - in English.
We also managed to get the local biggest ferry enterprise - Tallink - to cover the approaching event on their German and Swedish Facebook pages. To get attention of the Russian-speaking population living in Estonia, a spread was done by The Baltic Guide.
Our actions resulted in getting covered in the Estonian Public Broadcast's morning programme as well as in Delfi - the most popular news site in the country.
On an international scale, the event was covered by Visit Estonia on their Facebook pages in Finnish, Latvian, Russian, Norwegian and - of course - in English.
We also managed to get the local biggest ferry enterprise - Tallink - to cover the approaching event on their German and Swedish Facebook pages. To get attention of the Russian-speaking population living in Estonia, a spread was done by The Baltic Guide.
Result
We exceded all expectations.
The number of visitors that year hit an all-time record.
Our pitch idea to the local news site Delfi won the Press Video of the Year award.
We exceded all expectations.
The number of visitors that year hit an all-time record.
Our pitch idea to the local news site Delfi won the Press Video of the Year award.
GLOG home
Goal
GLOG home was a company selling house plans. Not houses, but detailed instructions one could build a house based on. Think IKEA, but for dwellings.
GLOG home was interested in more attention.
GLOG home was a company selling house plans. Not houses, but detailed instructions one could build a house based on. Think IKEA, but for dwellings.
GLOG home was interested in more attention.
Solution
We made sure that GLOG home's message would spread.
Naturally, we used all our native communication channels to do this, social media included, not to mention writing pieces to blogs as contributors.
We reached out to international publications such as The Guardian , but we also got
coverage - among other places - here and here.
Result
Our goal to create a buzz and get potential customers interested worked great!
Our goal to create a buzz and get potential customers interested worked great!
Sunlines
Goal
M/S 'Katharina', a local cruise ship known for its leisure cruises in the Bay of Tallinn, was interested in getting some unconventional media attention. It had to be BTL.
M/S 'Katharina', a local cruise ship known for its leisure cruises in the Bay of Tallinn, was interested in getting some unconventional media attention. It had to be BTL.
Solution
We decided to focus our efforts on various maritime elements and so we came up with the idea to set up a campaign to hire a new crew member - a ship's cat.
For that we created a genuine job ad and posted it in the most popular local recruitment portal CV-Online. In addition to an amusing and semi-professional job ad, we also
created a video, in which the ship's captain, personally, explained the subtle nuances of the vacant position's requirements.
Solution
The campaign was a success!
As the first publisher had picked up the story, it went viral and lasted for almost 6 months, getting constant coverage in different publishers from different angles, offline and online.
Also, as per CV-Online's analytics would later show, the job ad became the most popular job ad of the entire year.
M/S 'Katharina' did find a new crew member. A black cat called Ghost.
Just google 'laevakass Tont' (in Estonian 'ship's cat Ghost')
We decided to focus our efforts on various maritime elements and so we came up with the idea to set up a campaign to hire a new crew member - a ship's cat.
For that we created a genuine job ad and posted it in the most popular local recruitment portal CV-Online. In addition to an amusing and semi-professional job ad, we also
created a video, in which the ship's captain, personally, explained the subtle nuances of the vacant position's requirements.
Solution
The campaign was a success!
As the first publisher had picked up the story, it went viral and lasted for almost 6 months, getting constant coverage in different publishers from different angles, offline and online.
Also, as per CV-Online's analytics would later show, the job ad became the most popular job ad of the entire year.
M/S 'Katharina' did find a new crew member. A black cat called Ghost.
Just google 'laevakass Tont' (in Estonian 'ship's cat Ghost')
Olympic Casino
Goal
A job fair was approaching and in hopes of finding new people to their ranks, Estonia's biggest casino was interested in finding a solution that would improve their success rate at the fair. First a foremost the goal was to find new dealers and customer support personnel.
A job fair was approaching and in hopes of finding new people to their ranks, Estonia's biggest casino was interested in finding a solution that would improve their success rate at the fair. First a foremost the goal was to find new dealers and customer support personnel.
Solution
We created the concept of the approach, slogan and copy, whereas our partner was responsible for graphic design.
When creating the concept we aimed to make sure that the lead created in the work fair would not go cold, so that the potential applicant could be followed up after the fair had ended.
As for the slogan, we wanted to convey that a career choice cannot be a gamble.
At the same time we wanted to make sure the slogan would still be related to entertainment. A characteristic inherent in the Olympic brand.
The slogan we came up with was 'Olympic Casino - the best bet of your life'.
To spread the message, we creted two types of materials - flyers and contact cards.
For flyers, the goal of the medium was to convince the potential dealer or customer service representative to join Olympic Casino's team, emphasizing the employers innovative remuniration schemes and additional bonuses that came with the job.
Thanks to this we were able to emphasize such newsworthy aspects as getting paid extra for smiling, the work schedule can be adjusted based on the employees needs, etc.
We created the concept of the approach, slogan and copy, whereas our partner was responsible for graphic design.
When creating the concept we aimed to make sure that the lead created in the work fair would not go cold, so that the potential applicant could be followed up after the fair had ended.
As for the slogan, we wanted to convey that a career choice cannot be a gamble.
At the same time we wanted to make sure the slogan would still be related to entertainment. A characteristic inherent in the Olympic brand.
The slogan we came up with was 'Olympic Casino - the best bet of your life'.
To spread the message, we creted two types of materials - flyers and contact cards.
For flyers, the goal of the medium was to convince the potential dealer or customer service representative to join Olympic Casino's team, emphasizing the employers innovative remuniration schemes and additional bonuses that came with the job.
Thanks to this we were able to emphasize such newsworthy aspects as getting paid extra for smiling, the work schedule can be adjusted based on the employees needs, etc.
The core idea of the contact card was to get the potential applicant - the lead - to leave his/her contact details, so the company could later follow up on him/her, 'selling' the position and converting the lead to a sale.
Tulemus
Olympic'u esindaja kommentaar oli järgmine: "Aus tagasiside on see, et oleme suures plaanis töödega väga rahul ja Georgilt (kampaania autor) tuli värbamiskampaania puhul väga häid ettepanekuid ja lahendusi."
Result
The representative of Olympic commented as follows
'The honest feedback is that on the large scale we are very happy with the results and that George (author of the campaign) came up with some great ideas and solutions during the recruiting campaign.'
Olympic'u esindaja kommentaar oli järgmine: "Aus tagasiside on see, et oleme suures plaanis töödega väga rahul ja Georgilt (kampaania autor) tuli värbamiskampaania puhul väga häid ettepanekuid ja lahendusi."
Result
The representative of Olympic commented as follows
'The honest feedback is that on the large scale we are very happy with the results and that George (author of the campaign) came up with some great ideas and solutions during the recruiting campaign.'
Eesti Sohva
Goal
Arrange a competiton to find a solution for the scrap leather left over from furniture production and get media coverage for the event.
Arrange a competiton to find a solution for the scrap leather left over from furniture production and get media coverage for the event.
Solution
Our partner was responsible for visual design, Eesti Sohva's homepage and managing the Facebook page. H/G was responsible for setting up and managing the campaign and media coverage.
The jury consisted of local professionals well up to date with the trends in the reusing industry. Due to restrictions everything had to be done remotely.
Result
The campaign was a success, as almost 200 ideas were submitted. That's almost three times as many as on previous years.
The campaing got coverage in the three biggest news publications in Estonia - Geenius, Maaleht, Äripäev addendum Tööstusuudised, not to mention other publications.
Our partner was responsible for visual design, Eesti Sohva's homepage and managing the Facebook page. H/G was responsible for setting up and managing the campaign and media coverage.
The jury consisted of local professionals well up to date with the trends in the reusing industry. Due to restrictions everything had to be done remotely.
Result
The campaign was a success, as almost 200 ideas were submitted. That's almost three times as many as on previous years.
The campaing got coverage in the three biggest news publications in Estonia - Geenius, Maaleht, Äripäev addendum Tööstusuudised, not to mention other publications.
[Testimonials]
At times the ideas proposed by H/G seemed unorthodox, but once the ideas took shape, there was nothing strange about them - the campaign worked and the results speak for themselves.
Herkki Haldre
Shipowner and Captain of M/S 'Katharina'
Our aim is to focus on solutions, not problems.
In case of H/G we have a good partner who follows the same principles.
Raimo Matvere
Head of Events at Telliskivi Creative City
For several years, H/G has helped us with organising the festival,
creatives and media-related questions. Not many agencies can do this.
Dan Renwick
Head of the "Tadaa!" festival
H/G caught ideas on the fly.
The cooperation was smooth and we were happy with the results.
Mari-Liisa Parder
Head of Communication at the "Uma Pido" festival
H/G is a business-minded agency.
Because of this we were able to notice opportunities we would have otherwise missed.
Their international expertise and 'feel' helped us reach our goals even better.
Indrek Kuldkepp
Head of Avrame
Expertise, focus on solutions and trust are the values we look for in our partners too.
One of such partners is H/G
One of such partners is H/G
Tell us about your goals.
We'll propose the solutions.
george@hgagency.com
(+372) 52 12 862